If your alphabet uses some diacritics, then replace those characters with regular letters or GSM-friendly alternatives.įor example, in the French alphabet, there’s the “ô” character, which is not in the GSM charset. So, unless it is essential to use a character from Unicode, try to avoid it as it can turn a one-part message into several part messages increasing the cost two, three or even fourfold. If you use characters, which are not in the GSM 03.38 charset, the SMS is forced to use the Unicode character set and one SMS becomes only about half the length – 70 characters. Messente has also developed a tool that can replace those characters for you automatically. So, with these steps, you can save 5 additional characters. Lastly, just avoid using “^” for the sake of simplicity. The same goes for USD, GBP and JPY.Īlso, swap all backslashes “\” with regular slash character “/” to save one more extra character. Want to show some currency such as EUR? Use the “€” sign instead of “EUR” to use up only two characters instead of three. You can also replace the pipe “|” character with a capital i – nobody will really notice the difference and yet you save one additional character, making it two saved already. This way you can save space for one more character. So instead of using (curly) brackets, use regular parentheses. There are 9 characters in GSM 03.38 Extended charset, which take up 2 characters, not just one: ^\|€ Save space for more characters by not using extended characters Note: Try out our SMS Length Calculator to see if your message fits! 2. The length of one SMS is up to 160 characters – only if you use characters in GSM 03.38 charset: first and foremost - if you are looking to have your message within that 160-character limit, these are the only characters you can use. Here are some of the neat things you can try to both increase the cost efficiency as well as make the SMS a more useful tool for your business. These tips and trips are the practical know-how we share with our clients daily to ensure they get the maximum out of every SMS and utilize the tool to its full effect.
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